JJ : Search engine can be one of the easiest way your customers or potential customers can find your company unless your link doesn’t come up when someone does a search, so in today’s consultant corner, we are going to ask Stephanie, senior vice president of network solution just how you make sure that your company comes up on top of those listing.

Hi Stephanie

Step: Hi JJ

So how important is it? Whether you are internet company or you have services to provide?  So how important is it to come up first?

Right now it is incredibly important, when you look at what people are doing out of web, they are searching, that’s how they find website. So coming up those top no matter you are a e commerce company or local business (providing services), it is very important, it is often a difference between success and failure for small business.

Alright, let’s get through the top 3 things to get you on the top.

Sure, a lot of website who has a lot website and few words, but search engine is getting the priority of a subject. That means you have to provide them with a lot of text so that the search engine can read. So they want a site that knows the most and the most reputable on the topic. So you got to provide a lot of good content, that can be done through article, through blogs. There are a number of ways to get it but a lot of small business making a mistake by just not having enough.

For example, how could I add content? Selling a shampoo on my website, at shampoo 2.95? What can I add content to that?

Sure, the very best thing you can do is to write an article about the shampoo. Tell the customers the benefit of the shampoo. You know a lot of retailers just having a little tag on the shelf and now you have as much room as you know to tell the customers all the reason they should buy it. At the same time you are feeding the search engine with great content.

So in some ways the customers may not need all these information but you put it on anyhow.

Ya, we find it customers used to find a lot more information online. They do a lot of reading, you will be surprised.

So Ok, the other things is having a lot links to your site helps in search engine placement. So how do you get more link to your site?

Sure, the first thing important to understand is the search engine view link kind of a voting system. So if you have a lot of sites that links to you, so they are saying that site is voting for your site. So you actually want the word that you want to come up for to be the link. So what you would do is go out and talk to friends who maybe have website. And if you have a blog really any website where you contribute content, you will be surprised people will give you links and more link is always better.

So for example if you sell bunch of stuff that you want to come up high when you write shampoo and your friend who has a blog should say “shampoo” and link to you.

Yup, and they should link using the word “shampoo”. A lot of time they will say click here and that’s the link where you site isn’t about click here, it is about shampoo. So that’s the important word to link(”shampoo”)

So now the next one is getting some technology and it going to make people not understand what we are saying. You say title tag and meta tag. What are those?

Sure, there are behind the scene pieces of text for your website. So if you pull out an internet browser and the very top you see what the site is all about, that’s the title tag. A webmaster can show you how to do it. If you search online for how to make a title tag and how to make a meta tag, you can find some really simple guide to do that. But it is important to have your keywords there and it is very focus on the content of your site.

There are so many companies out there that helps you with this SEO engine optimization, for someone who is just starting with this, how do you about evaluating a company?

Sure, the first thing I would do is turn into the internet, do a search and find out what other people are thought about a company that they viewed. And also stick with bigger names if you never heard of a company but at least place a couple of phone call and make sure they can answer all of your questions the way you think they should be answering.

Is there anyway to evaluate by saying who is your client and then do a quick search on some of those words?

Definitely, I would ask for example I would say tell me some clients that you work for in the past and run some search engine and see if they coming up. That’s a great way to get good advice.

And finally if you coming up high on one search engine, is it likely you are going to come up high on all the search engine? Or they are going to work differently?

They all works slightly differently, but in most part the criteria are the same. So I would focus on get in one, that’s great. If you can get in more than one , that’s would be wonderful. So if you doing right for one, you probably come up in the other as well.

So ok Stephanie, this is the questions we get often, I am so great you answer it. Thanks for coming to our program.

Thanks JJ

 Lesson Learnt:

1. Provide content in text rather in video or pictures so that you could feed the search engines gets to the top of the search list.

Hi,

As a beginning, I would like to introduce 3 internet marketers that has been very successful doing business online.

Alvin Phang - A relatively new internet marketeer who made his name in just one and half years time. He is well known for using free resource online through his ebook “Atomic Blogging“. He is now earning 5 figures income online.

Rosalind Gardner- A housewife who made U$437,000 doing business online. As stated on the cover “How I made $437,000 Selling Other People’s Stuff Online” - Superaffliate Handbook, Rosalind delivers the proof that she personally earned the money the year prior to publication of this book. She started her business in an online dating services, and money just pouring in soon after that. The book is in pdf format, you may print it out and read it online.

Ewen Chia - A Singaporean who became a millionaire doing business online, he has many products and one of the recent products is “Newbies Cash Machine“. A very sophisticated ebook I had ever seen before, very well programmed, with video and audio presentation.

They will be my “personal mentor online”…
To Your Happiness.
Luis T.