The only weakness of Google Adword Keyword Tool is it only provides COMPARATIVE data, which means you could only know ROUGHLY know the popularity a particular keyword is performing. Today I am going to let you know how you could QUANTIFY your keyword research so that you could have more accurate data to leverage your niche market. Simply put, I am going to let you know how many click you are going to get over per unit competing websites. The tool I am going to recommend to you is WordTracker.

Wordtracker was one of the first and easier to use keyword tools on the market. It was developed in 1999, and continues to be used by top affiliate marketers and SEO professionals up to this day. Under the free version, you will be given the information of “Number of Count”(Number of click people search for a particular keyword) for the last 24 hours.  In fact, this is the only information you are going to get. You will know how’s the competition landscape is going to be like as it is only provided in the full version.

Step 1: Click into this website- freekeywords.wordtracker.com

You are entering a free keywords tool Wordtracker is offering for its users, to allow people to try the service and evaluate the possibility to purchase a full usage of Wordtracker.

Step 2: Type in your keyword, say we keep it to the same as “Pet”

You will be given a list of top 100 keywords.

Zoom into the first 5 keywords.

As you can see, there is 8931 click on the word “Pet shop boys” and 7668 click on the word “Pet adoption” in the last 24 hours. This is also mean there is a lot of people interested in those two words as compared to other words in the list.

However, does it mean “Pet Shop Boys” is better than “Pet adoption” (since it has greater count) in term of niche market?

The answer is No, Not exactly.

Now comes the important part,

Step 3: Highlight the word “Pet Shop Boys” and select Copy.

Step 4: Open a Google Search Engine and paste “Pet Shop Boys” in to the text box.

You will see the number of competing Websites at the top right corner of the website. There are 5,010,000 websites related to “Pet Shop Boys”.

Step 5: Repeat Step 3 and 4 on “Pet Adoption”.

Again you will see the number of competing Websites at the top right corner of the website specifically for “Pet Adoption”. There are 1,290,000 websites related to “Pet Adoption”.

Step 6: Now divide number of count over number of competing websites.

In this case, for example:

Pet Shop Boys          = 8931/5,010,000 =0.001783- Data 1

Pet Adoption             = 7668/1,290,000 = 0.005944- Data 2

Step 7: this is a step to enable better explanation of the count.

Now, multiply Data 1 and Data 2 with 1,000.

Pet Shop Boys          = 0.001783 x 1,000 = 1.783

Pet Adoption             = 0.005944 x 1,000 = 5.944

Step 8: Define the result

Pet Shop Boys          = There are 1.78 count/people looking for “Pet Shop Boys” in every 1,000 websites they search through.

Pet Adoption             = There are 5.944 count/people looking for “Pet Adoption” in every 1,000 websites they search through.

“Pet Adoption” is more niche than “Pet Shop Boys” even though it is lesser than number count comparatively. If you are looking for niche market, you would want to explore more into Pet Adoption rather than Pet Shop Boys.

To your happiness,

Luis Tee